The Worn & Wound Summer Pop-Up Hosted by The James Brand

The Concept

Worn & Wound Creative Services partnered with The James Brand to throw a one-day Summer Pop-Up at their brand-new headquarters in sunny Oceanside, CA. The goal? Bring together the watch world and the everyday-carry (EDC) crowd under one roof—and not just any roof. The James Brand’s space doubles as a sleek office, retail store, and event venue, making it the perfect setting. With a lineup that included brands like Artefkt, Belmont, Brew, Citizen, Lōcī, Zodiac, and the Windup Watch Shop, the event gave attendees a chance to explore great gear, smart design, and shared passions—all in one immersive, hands-on space.

The Solution

To make it all come to life, Worn & Wound built an experience around the kind of clean, functional design that defines The James Brand. By mixing watches with knives, tools, and accessories, the event created natural opportunities for guests to see how these categories overlap in style and purpose. The vibe was relaxed but intentional, with plenty of room for real conversations about what makes good design tick. It was the kind of setup where you could chat color choices and form factors while actually handling the gear—making connections not just between products, but between people.

The Results

The response was everything we’d hoped for and more. Enthusiasts from across Southern California—LA, San Diego, and beyond—came out to take part, and the energy was off the charts. People were pulling out knives at watch booths (in a good way), trying on watches while talking pocket dumps, and diving deep into what makes these objects so compelling. The feedback was overwhelmingly positive, with guests calling out the great vibes and genuine community feel. And the best part? It sparked momentum for what’s next—leading directly to new initiatives like Worn & Wound+, our growing Slack community, and other ways to keep the conversation going.

Read more here.

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