In December 2024, the Worn & Wound team set out to transform our Brooklyn headquarters into more than just a hub for our business. We wanted a hands-on showroom for watches and gear—a place where enthusiasts could get hands-on, ask questions, and connect with the brands we love. If you’ve read about our build-out, you’ll know it was a labor of love that blended retail, community, and culture into one space.

Here at Worn & Wound, we’ve learned that when you build specific sponsored franchises with high degrees of transparency, quality, and proper expectations, then ads can feel… well, additive… and even have their very own set of super fans.