Hamilton Holiday Gift Guides (2023/2024)
The Concept
Each holiday season, Worn & Wound joins forces with Hamilton to craft themed gift guides—one year spotlighting “a little something for everyone,” and another targeting “the movie lover in your life.” These campaigns were built around matching Hamilton’s standout timepieces with curated gift ideas tailored to specific personas—like adventure seekers, trendsetters, and cinephiles. It wasn’t just about showcasing watches, but weaving them into thoughtful, real‑world contexts to help gift‑givers make meaningful choices.
The Solution
Worn & Wound brought each guide to life with original photography and smart storytelling. For the general guide, they paired five Hamilton models—like the rugged Khaki Field Expedition and the retro PSR 74—with complementary gear, from durable binoculars to stylish instant cameras, highlighting lifestyle compatibility. Meanwhile, the movie‑lover guide featured the iconic Khaki Field “Murph” from Interstellar and the classic Ventura, layered with film‑centric gifts like popcorn bowls, trivia card games, and vintage posters—underscoring Hamilton’s deep connection to cinema history.
The Results
Both guides resonated with both the regular Worn & Wound audiences and visitors via search alike. They generated strong engagement on social media as well, by authentically connecting Hamilton watches to everyday passions and pop‑culture tastes. The campaign visuals and narratives made gift giving feel personal, helping Hamilton resonate beyond watch enthusiasts to movie fans and gear lovers alike. For Worn & Wound, these campaigns reinforced their knack for seasonal storytelling and brand alignment, further cementing their relationship with Hamilton as a go‑to creative partner.
