Christopher Ward’s Dallas Showroom Photography and Amplification

The Concept

When Christopher Ward decided to open their first showroom outside the UK—smack dab in the Dallas/Fort Worth metroplex—they turned to Worn & Wound Creative Services to help make a statement. The goal? Capture the essence of “a piece of England” transplanted into Texas, and get people excited enough to step inside. The idea was to use crisp, professional photography to showcase both the space and the experience, and then build a campaign that would encourage watch fans and curious locals alike to visit and discover the brand in person.

The Solution

Worn & Wound sent their team to capture every thoughtful detail—from the warm, inviting layout and the approachable display of watches to the personalized service atmosphere led by Dallas-based brand director Michael Pearson and his team. Through a mix of fresh interior shots and team portraits, the photos spotlighted the showroom’s story: a welcoming space where nothing is locked behind glass and customers can browse, ask questions, and feel at home. That visual content was then amplified across both brands’ platforms, bringing online audiences right into the heart of the Dallas location.

The Results

The work paid off. The photography created buzz and drew attention from local watch collectors as well as visitors passing through the business hub of North Texas. Showroom appointments started filling up—along with social mentions praising the space’s “British charm meets Texan warmth.” Christopher Ward has since leaned on the space for future in-person events like collector meetups and whiskey nights, and Worn & Wound’s visuals have become central to the showroom’s ongoing identity. It’s a great example of how thoughtful image-making and storytelling can drive foot traffic and foster genuine brand connections.

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