Designing the Future of the Watch Purchasing Experience – Interviewing Quaid Walker of Bezel

The Concept

We teamed up with Bezel and its co-founder Quaid Walker to showcase how the platform is redefining high-end watch purchasing. Quaid, a product designer with a background at Google, wanted to eliminate the intimidation often associated with buying luxury timepieces. Our goal was to spotlight Bezel’s intuitive mobile and desktop app experience, emphasizing authenticity, concierge service, and ease—all while letting Quaid share his vision in his own words .

The Solution

Worn & Wound crafted a rich mix of written and visual storytelling: an interview with Quaid paired with clean, detailed imagery of the Bezel app and best-in-class digital experience in action. We captured key features like free in-house authentication, personal client advisors, offer functionality, and a shipment tracker that guides users from checkout to delivery. These photos and app screenshots were designed to mirror the elegance and usability that users experience firsthand, making tech feel trustworthy and aspirational.

The Results

The campaign resonated deeply with enthusiasts and newcomers alike. Readers praised the transparency and depth of the story—especially how the imagery and interview brought Bezel’s polished user experience to life. It positioned Bezel as not just another marketplace, but as an industry innovator. More importantly, it affirmed Worn & Wound’s strength in marrying thoughtful narrative with high-end visual execution—helping Bezel reinforce its image as a trustworthy, tech-savvy leader in luxury watch secondary market transactions.

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