Bulova Unveils an Exclusive Snorkel Edition for Windup Watch Fair San Francisco

The Concept

When Bulova decided to unveil a special Snorkel edition at Windup Watch Fair San Francisco, they wanted more than just another product drop. The goal was to celebrate both Bulova’s 150-year legacy and the Windup fair’s 10-year milestone, while giving a nod to the city by the Bay. Worn & Wound Creative Services stepped in to help design, style, shoot, and promote what would become an exclusive, limited-run dive watch—an homage to the Golden Gate Bridge and San Francisco culture—all packaged in a collectible experience for enthusiasts.

The Solution

Our team handled every visual detail: from styling the burnt-orange Snorkel—mirroring the iconic bridge hue—to capturing the ceramic 41mm case, tropic-style strap, and custom caseback artwork in sweeping, immersive shots. We created launch imagery that blended the watch’s dive heritage with coastal flair, positioning it in contexts that felt rich in story. Once the imagery was set, we amplified it across both Worn & Wound and Windup Watch Fair channels, building hype ahead of and throughout the three-day event at Fort Mason in San Francisco.

The Results

And it worked—flawlessly. All 50 limited-edition Snorkel pieces sold out during the fair. The visuals generated buzz both online and onsite, with attendees drawn to the San Fran-themes woven into both the storytelling and the design. Enthusiasts snapped up the watches, while Bulova and Windup benefitted from heightened visibility and momentum. It was a perfect example of how thoughtful styling, expert photography, and strategic amplification can turn a launch into a true moment—and sell every piece along the way.

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