Enthusiast Spotlight: Contemplations on Time with Van Neistat and the Marathon GSAR Diver’s Automatic
The Concept
Worn & Wound teamed up with LA-based filmmaker and YouTube voice Van Neistat (of The Spirited Man) to spotlight his personal journey into mechanical watches—centered around the rugged Marathon 41 mm GSAR Diver’s Automatic. The idea was to tap into Van’s built-to-last philosophy and show how a tool‑watch becomes part of his life: a cinematic, relatable tale about time, purpose, and the things we trust every day.
The Solution
We commissioned Van to write, direct, and produce a film at his Calabasas studio, weaving together personal interview footage, behind-the-scenes glimpses, and standout product shots of the GSAR in action. Key features—tritium tubes, tough case, reliability—were highlighted through both narrative and visuals. We then photographed the behind-the-scenes production and interviewed him to punctuate his story as a companion to the video. The result: a polished, yet authentic campaign that spoke to watch fans and design-minded creators alike.
The Results
The response was immediate and meaningful. The video has amassed over 91,000 views and counting, drawing praise from fans who appreciated the genuine connection and storytelling. It also earned organic attention from HODINKEE, which highlighted Van’s “journey to buy his first mechanical watch” and labeled the campaign as “one of the more genuine ones I've seen.” More than just views, the campaign strengthened Marathon’s position as an enthusiast-driven company, and solidified Worn & Wound Creative Service’s ability to produce high-caliber, emotionally resonant content that connects brands, audiences, and real-life stories.
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