Summer Vibes from Marseille: Recapping Jacques Bianchi’s Special Showroom Event

The Concept

In December 2024, Worn & Wound turned their Brooklyn showroom into a trusted hub for watch lovers—and for Jacques Bianchi entering the U.S. market, they knew exactly where to create some buzz. The idea was simple: bring a slice of Marseille summer to NYC, spotlighting Bianchi’s dive-watch heritage while celebrating their American debut. It was about storytelling, community, and introducing the JB200 reissue in a setting that reflected its Mediterranean roots.

The Solution

The Windup Watch Shop Showroom was transformed into a lively Marseille-inspired lounge—complete with rosé, Mediterranean bites, and a curated timeline installation showcasing Jacques Bianchi’s rich dive‑watch lineage. Worn & Wound’s team captured rich visuals: the JB200 in hand, straps being swapped, and enthusiasts chatting over warm lighting and good vibes. A giveaway of a soon-to-be-released timepiece punctuated the evening. Photography focused on candid moments—people handling timepieces, absorbing brand history, and connecting over shared passion—while visuals showcased both product and and a sense of place. 

The Results

The showroom was packed from start to finish, drawing seasoned collectors and newcomers alike. The event deepened appreciation for Jacques Bianchi’s legacy, and several attendees left with new watches—or at least plotting their next one. One lucky guest even won a JB200 and starter kit during the raffle. The event reinforced Worn & Wound’s Brooklyn-based showroom as a must-visit destination, spotlighted the brand’s U.S. arrival, and strengthened community ties through shared experiences and storytelling.

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